My USA Today Debut
Voters of color aren’t a prize to be won.
The Democratic Congressional Campaign Committee recently announced its latest tactic for electoral dominance: a $35 million campaign to “persuade and mobilize” voters of color to help them win back the U.S. House in November. It’s called "P.O.W.E.R. (Persuade. Organize. Welcome. Educate. Reach.) The People," and it’s the largest expenditure for this purpose in recent memory. The move draws the latest battle line in the Democratic Party's crusade against the Republican Party and, by symbolic extension, former President Donald Trump. Yet, this desperate measure belies a subtler reality: President Joe Biden has become incredibly bad at marketing himself to voters of color.
Although the president achieved an electoral victory in part with the help of those voters, his support is eroding: A recent NBC News poll found Black opposition to Biden growing from 12% in 2020 to 20% in November. A New York Times poll found a similar trend, with 22% of Black voters in six of the most important battleground states now supporting Trump. To those befuddled by this development, there’s only one question to ask: What did you expect?
Read the rest at USA Today: https://www.usatoday.com/story/opinion/voices/2024/01/29/black-voter-turnout-biden-trump-2024-election/72256177007/