Apple Admits: ‘We May Need To Make Changes’ On DEI.
CEO Tim Cook dropped a big hint that things may be changing for Apple in the future.
Apple is the largest company in the world — and, unfortunately, one of the ones most given to leftward corporate drift. Apple is a top-tier sponsor of the Human Rights Campaign, a radical organization that pressures companies to provide puberty blockers under the guise of ‘healthcare.’ It acquiesces to requests from the Chinese Communist Party to censor Bible and Quran apps in its Chinese market. It held entrepreneurship camps only for applicants of targeted racial minority groups. And the company donated a million dollars to the widely-discredited Southern Poverty Law Center, an organization that routinely blacklisted conservative organizations, such as Alliance Defending Freedom and Moms for Liberty, as extremists without cause. In a sea of companies that have kowtowed to woke corporate activists, Apple stands apart as one of the worst actors in this space.
That’s why it came as a welcome surprise to hear Apple CEO Tim Cook address the changing climate around diversity, equity, and inclusion efforts at the company’s annual meeting yesterday. In response to a shareholder question my firm asked about DEI, Cook responded, “As the legal landscape around this issue evolves, we may need to make some changes to comply, but our north star of dignity and respect for everyone and our work to that end will never waver.”
President Trump quickly responded to Cook’s remark, noting on Truth Social that “Apple should get rid of DEI rules, not just make adjustments to them.”
That’s a big hint that things may be changing for Apple in the future. There’s almost no doubt this is Apple adapting to the new corporate world. But that doesn’t mean we can’t treat this as a positive development for Apple’s political neutrality and fiduciary focus. As someone in the weeds on fighting biased corporate policies, here are 4 ways Apple can bring its corporate policies back in line with being business first.
Read the rest at the Daily Wire here: https://www.dailywire.com/news/we-may-need-to-make-changes-heres-how-apple-can-delete-dei